This rugged patch-style logo was designed for the Clemson Experimental Forest, drawing inspiration from the original forest signage and typography to create a cohesive visual identity that honors the forest's heritage. The design captures the authentic, weathered aesthetic of traditional forestry branding while maintaining modern design principles and versatility across applications.

The logo reflects the forest's unique dual nature as both a working landscape and academic resource, serving Clemson University's teaching, research, and public service missions. The rustic patch design evokes the outdoor recreation and forestry culture, making it suitable for everything from official university publications to field gear and merchandise that forest visitors and researchers would proudly display.

By carefully matching the established visual language of the forest's existing signage, the logo maintains continuity with the site's visual history while providing a flexible brand mark that can be applied across digital and print materials. The design successfully bridges the gap between institutional academic branding and the authentic, outdoors aesthetic that reflects the forest's role as a living laboratory and community resource.