This comprehensive brand identity and digital content strategy project was developed as part of my MBA Digital Brand Communications program. Working collaboratively with my team, we conceptualized and designed the complete brand foundation for Stride—a subscription box service specializing in men's activewear. The project encompassed strategic brand positioning, visual identity development, and a multi-phase content marketing strategy tailored to both launch and growth stages of the business.

Our approach included detailed audience research and persona development to understand the target market's preferences, behaviors, and digital touch points. We crafted a cohesive content strategy that addressed customer acquisition during the introductory phase and retention/expansion during the growth phase, mapping content types and distribution channels to maximize engagement and conversion. The project demonstrates strategic thinking in brand development, content planning, and digital marketing execution within the competitive subscription commerce landscape.